The in-house print designers Natasha and Elspeth draw inspiration from everywhere, including vintage fashion, antique tiles, art exhibitions and photos of flowers in the park, to name just a few. We run a buy, sell, trade Facebook group to facilitate this." They hold their value, meaning people will sell them on instead of throwing them away. Our products are made to last and to be loved for many years. "Our clothing is affordable for the quality, the sustainable fabrics and fair wages paid, but it is not cheap or disposable. "Fast fashion brands often turn things from celebrity or catwalk trends into a ready-for-sale item in two weeks, encouraging people to only wear it once," they point out on their blog. They've since gradually built up an online fashion business with a very different philosophy from the mainstream. Lucy and her partner Chris are two rebellious Northerners who quit the 9-5 in 2014 to travel the world, selling hand-made pouches made from pre-loved clothes on a Kiwi beach to get by. The methods they use means there are always minor imperfections, giving the clothes a uniquely hand-crafted, organic feel. Working in a clean, safe and pleasant environmentĪre about 80 people, including tailors, seamstresses, block printers and screen printers, and a room of ladies working on embellishment. Inspired by a colour palette seen in day-to-day life, the shapes are loose and comfortable, statement but relaxed.Īlice then turns these patterns into repeats on the computer, and they're then screen-printed onto 100% natural fabrics by a team in Jaipur, India. These all begin sitting at the kitchen table with watercolours and a paintbrush.
And essentially, they're creating items they love to wear themselves.Īlice designs all the prints in a playful naive style, combining loose mark-making with bold colour combinations. Passionate about print, husband and wife duo Alice Begg and Robbie Humphries design boldly printed clothing for everyday living. Humphries & Begg by Alice Begg and Robbie Humphries Paired with easy-wearing shapes and printed on 100% organic cotton ethically produced in India, this feelgood collection eschews seasonal trends in favour of aiming to produce keep-forever, lovable pieces that make people smile. From tongue-in-cheek vintage juice cartons to patterns inspired by classic board games, these clothes are unashamedly cheerful. Her latest collection features paintbox-bright prints inspired by a very 90s childhood.
Alongside freelancing as a designer and illustrator, she also runs a printed fashion brand, which aims to inject an element of joy into getting dressed in the morning. Maddy McIndoe is a London-based designer and illustrator whose work is characterised by a love of colour, pattern and playfulness. Either way, we're not talking about (occasionally uncaring) multinational chains but people who care about the planet and strive to lessen the environmental impact of the processes and materials they use. Some of our recommendations are sold directly by creatives themselves, while others are from larger stores that commission artists and illustrators to create unique designs for them.
If you're looking for an alternative, what better way to support fellow creatives than wrap yourself up in their amazing work? These are one-off pieces, lovingly designed and crafted by independents, so you're certain to stand out from the crowd. Plus, purely from a selfish point of view, isn't it better to buy a few unique, well-made items that you can be truly proud to wear, rather than mass-made standard clothes that won't last long and just make you look like everybody else? We're all starting to realise how damaging 'fast fashion' is to the planet, not to mention its role in developing countries with lax labour laws.
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